![]() Unauthorised parties who use your trademark without authorisation can damage your brand, your reputation and your business, but they are often in a legally weak position and can be prevented from causing damage relatively easily. ![]() It is important to ensure that your business is appropriately protected against competition. Trademark registration not only increases security, but also aids clarity in any merger or franchising of the business, positively impacting its perceived value. Building valueīecause of the above, potential investors will always be interested in whether a business has trademarked its name, key products or services. When a logo, symbol or name is unregistered there is always the risk that another business may register it and cause significant difficulties, perhaps by attempting to prevent your business from operating or expanding under its current identity. Having successfully created a good reputation for your business, it can take significant marketing costs to rebuild a renamed brand. ![]() There are effectively three reasons why it is important to register a trademark.Ĭhanging the name of a company can be a difficult and costly task. Business investors will assess whether you have taken the appropriate legal trademark protection to secure your brand. With your brand registered, you are within your rights to take actions against parties who have attempted to register conflicting trademarks, or are operating with conflicting brands and damaging your business.Īs your product or service becomes successful, the trademark itself starts to develop an intrinsic value. If you do not protect your trademark by registering it, then you may find you are legally prevented from expanding your business. Securing a registered trademark protects your brand, and provides you with the tools to prevent someone using similar signs and riding off the back of your business. This immediately puts your business and any product or service development you are undertaking at risk. If you don’t register your trademark, then someone else can. The benefits of having a registered trademark
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